1.

We are an inclusive and welcoming community for all beauty lovers across all ages, skin color, ethnicities, sex, and economic status. No matter where you are in life, we celebrate you!

2.

We are chic and international. Yes, we ship across the country. Our story began in Latin America, and we’ve expanded to the U.S. We're based in Texas to be more specific. Oh hey, y’all! 

3.

We believe in showing makeup looks that are achievable for everyone, IRL.

4.

We are proud of our fabulous full range of beauty products, skincare, and makeup tools that we want you to use with happiness. Yet always remember, your prettiest body part is your mind!

5.

We are all about affordability. We have some of the best prices in the market and it’s not like we use different materials to make our products, we just really care!

6.

We believe you were born to be real, not perfect. We partner with ordinary humans to create amazing looks and products.

7.

We are always creating, innovating, and dedicated to bring you the best.

8.

We truly care about your feedback. Follow us on social media & leave us a comment – we love to read you! 

9.

BTW, animals do not belong in a lab. We are 100% cruelty free.

10.

We raise the bar to give people the power to be who they want to be. Self-confidence, FTW!